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Rochester, NY – Innovation, Culture, and Natural Beauty Within Easy Reach Rochester, NY seamlessly blends historic significance with a modern, creative spirit. Once the global center of photography thanks to Eastman Kodak, the city now thrives with world-class institutions like the University of Rochester and Rochester Institute of Technology driving innovation forward. Nature and culture come together in remarkable ways—from the Genesee River’s stunning waterfalls in the heart of downtown to the peaceful trails and lakeside retreats of the nearby Finger Lakes. Visitors can explore the Strong National Museum of Play, discover the vibrant Finger Lakes Wine Trails, or take in the colors and scents of spring at the iconic Rochester Lilac Festival, one of the largest free festivals of its kind in the country. From the Rochester International Jazz Festival to interactive museums and a diverse culinary scene, the city offers a rich mix of experiences rooted in local character. Best of all, Frederick Douglass Greater Rochester International Airport (ROC) puts you just minutes from it all. With a short drive from the terminal to downtown and major attractions, you’ll spend less time traveling and more time discovering everything Rochester has to offer.